Neufin is seeking a Lead for our Demand Generation function. We're building technology-led solutions to catalyse the Renewable Energy transition for mid-market Commercial & Industrial businesses. You will collaborate directly with our founders to lead comprehensive, full-funnel demand generation efforts across both digital and offline channels. This role comes with complete ownership of defining demand generation strategy, allocating budgets & resources to deliver robust, repeatable & scalable acquisition funnels. We are seeking candidates with excellent communication skills, strong analytical capabilities, a deep understanding of customer journeys, and, most importantly - a high level of ownership and operational discipline. The ideal candidate has a minimum of 4 years experience in Demand Generation across digital and offline channels with a specific focus on Growth Marketing and Revenue Generation.
Location: Flexible
Role Type: Full-time
Neufin delivers clean and low-cost energy to India's mid-market Commercial & Industrial businesses. We leveraging technology to distribute clean, low-cost energy at scale, sourced from an integrated network of energy suppliers & sources. We offer flexible, structured electricity contracts pan-India. Lumen OS - our energy helps businesses track and optimise the true cost of power (₹/kWh) and brings total visibility and control over how electricity is analysed, paid for, and audited. The result is lower power costs, cleaner energy, and easier compliance with clean energy targets.
Your responsibility will be to conceptualise, design and execute full-funnel integrated campaigns across digital and offline channels with the the objective of building our equity with the relevant customer profile, driving awareness of our offerings and building a robust, multi-channel lead pipeline.
Customer Profiling: Build a deep understanding of our target customer profile, their key concerns and drivers, decision making matrix and primary channels of engagement.
Strategy & Planning: Design, implement, and manage a multi-channel demand generation strategy, including but not limited to, content marketing, SEO/SEM, email marketing, social media, webinars, and events.
Execution & Management: Oversee the day-to-day execution of all demand generation campaigns, ensuring they are on-time, on-budget, and meet performance targets.
Budgeting & ROI: Manage the demand generation budget and continuously optimize spend to maximize ROI.
Lead Management: Develop and optimize lead scoring, nurturing, and hand-off processes to ensure a seamless transition from marketing to sales.
Collaboration: Work closely with the sales, product, and content teams to align on goals, messaging, and campaign execution.
Experimentation & Data Analysis:
Develop a data-driven experiment approach to prioritise, test, and evaluate conversions at different stages of customer journey.
Analyse, Measure & Report data across digital and offline touchpoints to monitor revenue performance & conversions and uncover areas of improvement at various stages of funnel.
Team Leadership: Lead, mentor, and grow a high-performing demand generation team, fostering a culture of continuous improvement and data-driven decision-making.
Proven ability to generate quantifiable impact on across the funnel with specific proficiency in driving engagement and conversion.
Proven track record of experiment with and executing extensive performance marketing campaigns across digital medium.
Prior experience should include working in a high-pressure, target-driven environment.
Excellent written and verbal communication skills.
Ability to effectively multi-task in a numbers-driven atmosphere.
The right attitude toward a sense of urgency, risk, and ambiguity that comes naturally with working at an early-stage startup.
Extreme ownership and operating discipline
Have a genuine passion toward sustainability and decarbonisation to combat climate change.
Have a working understanding of the renewable energy sector
Aside from being a highly motivated, mission-driven organisation, we offer:
🪙 Highly competitive salaries including attractive stock options.
✈️ 25-days paid leave every year + top-ups for key life events.
🤒 Unlimited sick leave.
🛡️ Insurance for you and your spouse.
🏦 12% employer match for Provident Fund (PF) (maximum permissible limit).
📕 A yearly learning allowance to learn a new skill / develop new talent.
🏃♀️ A yearly allowance to use towards the improvement of your physical and mental health.
Think this is something you’d like to work on?
Neufin is HQ’d in Mumbai.
Each candidate will have ~3-4 interview rounds, namely:
A screening interview to understand your background and motivation to join us.
Technical interview.
Take home case study.
Closing round(s) with our founders.
The entire process is designed to ensure that we can wrap up interviews and give you a response in at most a week.