Neufin is hiring a highly motivated and skilled B2B Content Marketing specialist to lead our content strategy and execution. This is a hands-on role.
India’s power-hungry mid-market is stuck in the dark ages. At Neufin, we aren't just "selling solar." We are building India’s first tech-led energy retailer. We use our proprietary energy software, Lumen, to orchestrate supply from solar, wind, and batteries (BESS) to deliver a single promise: 24x7x365 Best-Priced Clean Energy.
This role comes with complete ownership of Neufin's marketing strategy, budget, and execution. We are looking for someone who builds before being asked, measures everything, and treats urgency as a baseline. The ideal candidate has led marketing at an early-stage B2B startup, understands the industrial buyer's journey, and has a genuine hunger to build something enduring in a market that is still being defined. The 'Energy Company' to India's businesses is still a white space - we aim to be that brand. You will get us there.
We offer you the freedom to fail, the budget to experiment, and the responsibility to own your P&L - If you want slow and steady- this isn't it. If you want to rush head-first into India’s energy transition, read on
Location: Bangalore
Role Type: Full-time
Neufin is a tech-led energy retailer delivering clean, low-cost and flexible energy to India's mid-market Commercial & Industrial businesses.
Our energy software, Lumen, helps businesses track, pay, and optimise their electricity costs (₹/kWh). By integrating real-time IoT data with predictive AI, we enable lower power costs and easier compliance with clean energy targets.
India's Commercial & Industrial energy market is complex, opaque, and moving fast. Most businesses are either completely unware or at-best have incomplete information — about state regulations, contract structures, landed energy costs and quite simply just the energy options availble to them. Neufin's content builds the clarity that earns trust and fills pipeline.
Your responsibility will be to build and own Neufin's marketing function end-to-end — from brand strategy to pipeline contribution.
Brand Strategy & Positioning: We aim to be the 'Energy Company' to India's businesses - the one brand that's top of mind every time any company or business owner things of their energy requirements. You will define Neufin's brand identity, messaging hierarchy, and tone of voice. Our buyers are COOs, Sustainability Heads, and CFOs navigating long-term energy contracts, open access regulations, and corporate decarbonisation targets simultaneously. Your job is to cut through complexity and make Neufin the obvious partner — before a conversation even starts.
Demand Generation Leadership: Own top-of-funnel pipeline through the Demand Generation team. Design the channel mix, allocate budget across digital (LinkedIn, email, SEO, paid) and offline (events, associations), and build the ABM playbook for India's mid-market C&I businesses. Hold the MQL number.
Content & Thought Leadership: Commission and contribute to the content engine — customer success stories, open access explainers, state-level savings guides, industry reports, and webinars. Neufin's content should answer the questions our buyers are searching for before they know we exist.
Community & Partnership Marketing: Establish Neufin's presence at CII, FICCI, industry associations, and sustainability forums. Develop co-marketing programmes with RE supply partners, sustainability certification bodies, and RE100/SBTi networks.
Sales Enablement: Build the collateral that helps the business development teams close — savings calculators, state-specific one-pagers, competitive comparisons, and proposal frameworks. Close alignment with the BD team is non-negotiable.
Analytics & Reporting: Own the marketing dashboard — MQLs, CAC, pipeline influence, brand reach, and content performance. Build the weekly reporting cadence that tells the founding team exactly what is working.
Team Building: Hire/onboard/ lead the Demand Generation Specialists and Content Marketing Specialist. Build the culture of the team in line with Neufin's vision and culture.
5–8 years in B2B marketing; at least 2 years in a lead or full-ownership role — ideally at a startup.
Proven track record of defining and building brands and brand identities.
Hands-on demand generation and content experience from early stage with constrained resources.
Exceptional communicator — can write a sharp LinkedIn post and a compelling analyst brief with equal fluency.
Data-driven: comfortable with attribution modelling, funnel metrics, and cohort analysis.
Extreme ownership and operating discipline — you build the system before you need it.
The right attitude toward urgency, risk, and ambiguity that comes with an early-stage startup.
Have a genuine passion towards the energy / power sector.
Have a working understanding of the renewable energy sector
Aside from being a highly motivated, mission-driven organisation, we offer:
🪙 Highly competitive salaries including attractive stock options.
🛡️ Insurance for you and your spouse.
🏦 12% employer match for Provident Fund (PF) (maximum permissible limit).
📕 A yearly learning allowance to learn a new skill / develop new talent.
🏃♀️ A yearly allowance to use towards the improvement of your physical and mental health.
Neufin is HQ’d in Bangalore
Each candidate will have ~3-4 interview rounds, namely:
A screening interview to understand your background and motivation to join us.
Technical Interview
Closing round(s) with our founders.
The entire process is designed to ensure that we can wrap up interviews and give you a response in at most a week.
Think this is something you’d like to work on?