Neufin is hiring a Demand Generation Specialist to build scalable multi-channel lead generation pipelines.
India’s power-hungry mid-market is stuck in the dark ages. At Neufin, we aren't just "selling solar." We are building India’s first tech-led energy retailer. We use our proprietary energy software, Lumen, to orchestrate supply from solar, wind, and batteries (BESS) to deliver a single promise: 24x7x365 Best-Priced Clean Energy.
Neufin's demand generation engine creates the pipeline for our business development teams. Our buyers — CXOs, Facility Managers, Sustainability Heads, Chief Engineers etc — don't come looking for us; we meet them where they are. You will own that journey end-to-end. Full-funnel, multi-channel, high-ownership, requires equal parts analytical rigour and creative instinct.
We offer you the freedom to fail, the budget to experiment. If you want slow and steady- this isn't it. If you want to rush head-first into India's energy transition, read on
Location: Bangalore
Role Type: Full-time
Neufin is a tech-led energy retailer delivering clean, low-cost and flexible energy to India's mid-market Commercial & Industrial businesses.
Our energy software, Lumen, helps businesses track, pay, and optimise their electricity costs (₹/kWh). By integrating real-time IoT data with predictive AI, we enable lower power costs and easier compliance with clean energy targets.
You will conceptualise, design and execute full-funnel integrated demand generation campaigns across digital and offline channels - driving awareness of our offerings, creating demand for our products and building a robust, multi-channel lead pipeline.
ICP Research & Segmentation: Build a deep understanding of our target customer profile, their key concerns and drivers, decision making matrix and primary channels of engagement. A textile COO evaluating their first renewable contract behaves entirely differently from a commercial real estate head managing sustainability targets across 30 properties. Segment, map, and message accordingly.
Multi-Channel Campaign Execution: Design, implement, and manage a multi-channel demand generation strategy, including but not limited to, content marketing, SEO/SEM, email marketing, social media, webinars, and events. Every campaign should have a clear hypothesis, a defined audience, and a measurable outcome. No spray-and-pray.
Pipeline Ownership: Own the lead pipeline end-to-end — from MQL definition and lead scoring to nurturing sequences and hand-off to the Key Accounts team. You are accountable for the quality and volume of the pipeline, not just the top-of-funnel numbers.
Experimentation & Optimisation: Build a structured experimentation framework. Test messaging, creative, channel, and audience variables systematically. Analyse results, kill what doesn't work, and scale what does. Document learnings for the team.
Budget & ROI Management: Own the demand generation budget. Track CAC, pipeline contribution, and campaign ROI rigorously. Optimise spend across channels in real time. Know when to double down and when to cut.
Analytics & Reporting: Build dashboards that track performance across the full funnel — impressions to closed deals. Present a weekly pipeline health report to the founding team. Surface insights, not just metrics.
Collaboration: Work closely with the marketing team on strategy, the Content Marketing Specialist on assets, and the Key Accounts team on conversion patterns. Your campaigns succeed when the sales team closes the leads you generate.
4+ years in B2B demand generation or growth marketing demonstrating pipeline impact with specific proficiency in driving engagement and conversion.
Hands-on performance marketing experience across B2B relevant digital channels - specifically LinkedIn, Google, e-mail and Industry media — you have built and managed campaigns personally, not just overseen agencies.
Strong analytical skills — attribution modelling, funnel metrics, cohort analysis, A/B testing.
Proven ability to run intensive, multi-channel campaigns in a target-driven environment.
Extreme ownership and operating discipline — you build the process before the first campaign launches.
The right attitude toward urgency, risk, and ambiguity that comes with an early-stage startup.
We're not religious about specific tools, but we expect you to be dangerous with the category. Here's what our stack looks like:
Cold email & sequencing: Smartlead, Instantly, or equivalent — you've built multi-step sequences, managed inbox rotation, and tracked reply rates obsessively.
CRM & pipeline: HubSpot or similar — lead scoring, lifecycle stages, deal tracking, and reporting without needing someone to set it up for you.
Task & project management: ClickUp — we run everything here; campaigns, tasks, docs, reporting.
LinkedIn outreach: LinkedIn Sales Navigator for prospecting; experience with tools like Expandi, Dripify, or similar for automation.
Data & prospecting: Apollo, Clay, or equivalent — building targeted prospect lists from scratch, enriching contacts, and keeping data clean.
Analytics: Google Analytics, LinkedIn Campaign Manager, and comfort building dashboards in Looker Studio or similar.
AI in your workflow: We expect you to use AI to write better copy faster, research ICPs, personalise sequences at scale, and cut time on anything repetitive. If you're not doing this already, you'll need to start on day one.
Have a genuine passion towards the energy / power sector.
Have executed B2B Offline Demand Generations - Roadshows, Seminars, Round Tables etc.
Background in renewable energy, sustainability, or climate tech.
Aside from being a highly motivated, mission-driven organisation, we offer:
🪙 Highly competitive salaries including attractive stock options.
🛡️ Insurance for you and your spouse.
🏦 12% employer match for Provident Fund (PF) (maximum permissible limit).
📕 A yearly learning allowance to learn a new skill / develop new talent.
🏃♀️ A yearly allowance to use towards the improvement of your physical and mental health.
Think this is something you'd like to work on?
Neufin is HQ'd in Mumbai.
Each candidate will have ~3-4 interview rounds, namely:
A screening interview to understand your background and motivation to join us.
Technical interview.
Take home case study.
Closing round(s) with our founders.
The entire process is designed to ensure that we can wrap up interviews and give you a response in at most a week.