Neufin is hiring a highly motivated and skilled B2B Content Marketing specialist to lead our content strategy and execution.
India’s power-hungry mid-market is stuck in the dark ages. At Neufin, we aren't just "selling solar." We are building India’s first tech-led energy retailer. We use our proprietary energy software, Lumen, to orchestrate supply from solar, wind, and batteries (BESS) to deliver a single promise: 24x7x365 Best-Priced Clean Energy.
This role comes with complete ownership of building and executing our content strategy with the budget & resources to execute a robust multi-channel content engine. We are seeking candidates with a deep understanding of the B2B buyer's journey and a proven ability to create & distribute content that educates, influences and persuades business professionals.
We offer you the freedom to fail, the budget to experiment. If you want slow and steady- this isn't it. If you want to rush head-first into India’s energy transition, read on
Location: Bangalore
Role Type: Full-time
Neufin is a tech-led energy retailer delivering clean, low-cost and flexible energy to India's mid-market Commercial & Industrial businesses.
Our energy software, Lumen, helps businesses track, pay, and optimise their electricity costs (₹/kWh). By integrating real-time IoT data with predictive AI, we enable lower power costs and easier compliance with clean energy targets.
India's Commercial & Industrial energy market is complex, opaque, and moving fast. Most businesses are either completely unware or at-best have incomplete information — about state regulations, contract structures, landed energy costs and quite simply just the energy options availble to them. Neufin's content builds the clarity that earns trust and fills pipeline.
We already have a rich history of publishing both long form and short form content → Neufin | Blog. You will build on top of that and own the engine that educates prospects, supports sales, and establishes Neufin as the most credible voice renewable energy for businessess in India. Your responsibility will be to conceptualise and execute our entire content strategy and execution across channels,both offline and online, with the the objective of building equity with our ICP, driving awareness of our products and ultimately boosting our lead pipeline.
Strategy & Planning: Develop and execute a holistic B2B content marketing strategy aligned with business objectives, target buyer personas, and key industry trends. Build the content calendar and own it.
Content Creation: Plan, write, and edit high-value B2B content — case studies, whitepapers, industry reports, webinars, customer success stories, and blog posts. Shaped by what moves buyers, not what is easiest to produce.
Content Execution: Build the distribution and execution chassis that delivers Neufin's content to our ICP — end to end, across channels. Publishing is not the finish line; reach and resonance are.
Sales Enablement: Create the assets that equip the business development team to move prospects from discovery to decision. Eg: state-specific guides, competitive comparisons, and proposal-ready collateral.
AEO & Lead Generation: Optimise all content for search to attract the right business audience. Build content that captures and nurtures MQLs through the pipeline. Track organic pipeline contribution, not just traffic.
Performance Analysis: Track and report on lead generation, pipeline contribution, customer engagement, and content-driven conversions. Use data to refine the strategy continuously.
Brand Voice: Ensure all content maintains a professional, authoritative, and accessible voice that establishes Neufin as a thought leader in India's commercial energy market.
Collaboration: Work closely with cross-functional teams - both internal team and external partners to ensure that our content supports GTM initiatives and aligns with our sales goals.
Exceptional writer across long-form, short-form, technical, and narrative formats
Proven experience of creating content that builds equity, demonstrates experties and generates qualified pipeline - not just impressions
Track record of executing intensive content based marketing campaigns
High ownership & operating discipline; able to produce consistently without a large team behind you
Ability to effectively multi-task in a numbers-driven atmosphere.
The right attitude toward a sense of urgency, risk, and ambiguity that comes naturally with working at an early-stage startup.
Have a genuine passion towards the energy / power sector.
Have a working understanding of the renewable energy sector.
Aside from being a highly motivated, mission-driven organisation, we offer:
🪙 Highly competitive salaries including attractive stock options.
🛡️ Insurance for you and your spouse.
🏦 12% employer match for Provident Fund (PF) (maximum permissible limit).
📕 A yearly learning allowance to learn a new skill / develop new talent.
🏃♀️ A yearly allowance to use towards the improvement of your physical and mental health.
Neufin is HQ’d in Bangalore
Each candidate will have ~3-4 interview rounds, namely:
A screening interview to understand your background and motivation to join us.
Technical Interview/Take home case study.
Closing round(s) with our founders.
The entire process is designed to ensure that we can wrap up interviews and give you a response in at most a week.
Think this is something you’d like to work on?