Neufin is seeking a highly motivated and skilled B2B Content Marketing Manager to lead our content strategy and execution. This role comes with complete ownership of our content strategy, budget & resources to execute a robust content engine that drives brand authority, generates qualified leads, and supports our sales and customer success teams. We are seeking candidates with a deep understanding of the B2B buyer's journey and a proven ability to create content that educates, influences and persuades business professionals. Candidates must possess excellent communication skills, strong analytical capabilities, a deep understanding of customer journeys, and, most importantly - a high level of ownership and operational discipline.
Location:Flexible
Role Type: Full-time
Neufin delivers clean and low-cost energy to India's mid-market Commercial & Industrial businesses. We leveraging technology to distribute clean, low-cost energy at scale, sourced from an integrated network of energy suppliers & sources. We offer flexible, structured electricity contracts pan-India. Lumen OS - our energy helps businesses track and optimise the true cost of power (₹/kWh) and brings total visibility and control over how electricity is analysed, paid for, and audited. The result is lower power costs, cleaner energy, and easier compliance with clean energy targets.
Your responsibility will be to conceptualise and execute our entire Content Strategy across channels - both offline and online- with the the objective of building our equity with the relevant customer profile, driving awareness of our offerings and building a robust lead pipeline.
Strategy & Planning: Develop and execute a comprehensive B2B content marketing strategy aligned with business objectives, target buyer personas, and key industry trends.
Content Creation: Plan, write, and edit high-value B2B content, including case studies, whitepapers, industry reports, webinars, customer success stories, and blog posts.
Sales Enablement: Create content assets that equip the sales team with the resources needed to move prospects through the sales funnel, from discovery to decision.
SEO & Lead Generation: Optimize all content for search engines to attract the right business audience. Develop content that captures MQLs (Marketing Qualified Leads) and nurtures them through the pipeline.
Performance Analysis: Track and report on key B2B metrics such as lead generation, pipeline contribution, customer engagement, and content-driven conversions. Use this data to continually refine our strategy.
Collaboration: Work closely with cross-functional teams, including product marketing, demand generation, and sales, to ensure content supports GTM (Go-to-Market) initiatives and aligns with sales goals.
Brand Voice: Ensure all content maintains a professional and authoritative voice that establishes Neufin as a thought leader in our industry.
Proven ability to generate high quality content across mediums and formats
Proven track record of experimenting with and executing intensive content based marketing campaigns
Prior experience should include working in a high-pressure, target-driven environment.
Excellent written and verbal communication skills.
Ability to effectively multi-task in a numbers-driven atmosphere.
The right attitude toward a sense of urgency, risk, and ambiguity that comes naturally with working at an early-stage startup.
Extreme ownership and operating discipline
Have a genuine passion toward sustainability and decarbonisation to combat climate change.
Have a working understanding of the renewable energy sector
Aside from being a highly motivated, mission-driven organisation, we offer:
🪙 Highly competitive salaries including attractive stock options.
✈️ 25-days paid leave every year + top-ups for key life events.
🤒 Unlimited sick leave.
🛡️ Insurance for you and your spouse.
🏦 12% employer match for Provident Fund (PF) (maximum permissible limit).
📕 A yearly learning allowance to learn a new skill / develop new talent.
🏃♀️ A yearly allowance to use towards the improvement of your physical and mental health.
Think this is something you’d like to work on?
👉 Apply Now🎙️ Frequently asked questions
Neufin is HQ’d in Mumbai.
Each candidate will have ~3-4 interview rounds, namely:
A screening interview to understand your background and motivation to join us.
Technical interview.
Take home case study.
Closing round(s) with our founders.
The entire process is designed to ensure that we can wrap up interviews and give you a response in at most a week.